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How Zeotap Used Minoa to Instill a Value-Selling Motion Across Their Sales Team
Customer stories
Max Elster
Max Elster
•
Apr 10, 2024
May 9, 2024

How Zeotap Used Minoa to Instill a Value-Selling Motion Across Their Sales Team

Zeotap faced challenges post-pandemic with larger buying committees and CFO scrutiny. Their sales process lacked consistency and efficient collaboration, resulting in disjointed business cases and lost revenue.
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Value Selling in a Post-AI World: Our Take on G2’s 2024 Buyer Behavior Report
Sales

Value Selling in a Post-AI World: Our Take on G2’s 2024 Buyer Behavior Report

G2’s annual buyer behavior report dropped recently. As one of the top-ranked value-selling tools on the website, we couldn’t help but take an interest. This year’s theme, unsurprisingly, is the “Age of AI”.
Max Elster
•
Jul 19, 2024
Jul 19, 2024
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Minoa Welcomes Pete Ryan as Advisor
Minoa News

Minoa Welcomes Pete Ryan as Advisor

June 5, 2024 – San Francisco, California – Minoa is pleased to announce that Pete Ryan recently joined our team as an Advisor.
Max Elster
•
Jun 11, 2024
Jul 15, 2024
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Minoa Product Update: Slide Exports
Product updates

Minoa Product Update: Slide Exports

At the end of the day, it’s your champion who sells to the buying committee–not you. And, in today’s current enterprise sales climate of tightening budgets and increasing CFO scrutiny, they need as much help as you can give them. 
Richard Einhorn
•
Jul 4, 2024
Jul 4, 2024
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Minoa Product Update: Value Frameworks
Product updates

Minoa Product Update: Value Frameworks

It’s no secret that enterprise SaaS budgets are getting harder to access. Sales cycles are longer, CFO scrutiny is more intense, and buying committees are bigger–sometimes up to 20 people. 
Richard Einhorn
•
Jun 25, 2024
Jun 25, 2024
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Sunil Joseph Joins Minoa as Advisor to Strengthen Customer Success Initiatives
Minoa News

Sunil Joseph Joins Minoa as Advisor to Strengthen Customer Success Initiatives

San Francisco, CA - June 5, 2024 - Minoa is pleased to announce that Sunil Joseph recently joined the company as an advisor.
Max Elster
•
Jun 20, 2024
Jun 20, 2024
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How Value Engineers Can Make The Most Out Of AI + Three Sample GPT Prompts
Sales

How Value Engineers Can Make The Most Out Of AI + Three Sample GPT Prompts

When artificial intelligence (AI) burst onto the scene in late 2022 with the launch of ChatGPT, it had a big impact on the sales world.
Max Elster
•
Jun 18, 2024
Jun 18, 2024
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Do Enterprise Sales Teams Need A Dedicated Value Stage?
Sales

Do Enterprise Sales Teams Need A Dedicated Value Stage?

These days, buying committees are bigger, and CFO scrutiny is more intense. Being able to communicate your product’s value effectively is one of the most important parts of pushing a deal through.
Max Elster
•
Jun 13, 2024
Jun 13, 2024
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Jim Kelliher (former CFO of Drift) joins Minoa as an advisor
Minoa News

Jim Kelliher (former CFO of Drift) joins Minoa as an advisor

San Francisco, California – May 30, 2024 – Minoa, the business case and value selling platform for GTM teams, is pleased to announce that Jim Kelliher, the former CFO of Drift, joined Minoa as an advisor last week.
Richard Einhorn
•
May 30, 2024
Jun 6, 2024
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Minoa Product Update: ROI Calculators V2
Product updates

Minoa Product Update: ROI Calculators V2

We’ve seen hundreds of sales teams calculate their solutions’ ROI in Minoa. Based on their feedback, we redesigned our model from the ground up to build the new Minoa ROI Calculator. 
Richard Einhorn
•
May 21, 2024
Jun 6, 2024
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Minoa Product Update: Global Data Points
Product updates

Minoa Product Update: Global Data Points

In enterprise sales today, you need to prove your solutions’ value – especially to a Chief Financial Officer. To convincingly prove value, you need a business case. And to build a good business case, you need data.
Richard Einhorn
•
May 28, 2024
Jun 5, 2024
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Minoa Product Update: Talktracks
Product updates

Minoa Product Update: Talktracks

Telling a story is one of the simplest and most powerful tools in a salesperson’s arsenal. Controlling the narrative, however, is much harder.
Richard Einhorn
•
Jun 4, 2024
Jun 4, 2024
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How Minoa helped Europe’s Leading HR Software Company Scale its Value Selling Motion
Customer stories

How Minoa helped Europe’s Leading HR Software Company Scale its Value Selling Motion

Personio's goal is to help companies unlock the power of their people. They do this by empowering organizations of many sizes and complexities with an all in one HR solution to meet all your people process needs.
Max Elster
•
May 15, 2024
May 30, 2024
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How to Implement a Winning Value Selling Strategy Without a Dedicated Value Team
Sales

How to Implement a Winning Value Selling Strategy Without a Dedicated Value Team

87% of organizations now use value-selling tactics, which has become an essential sales strategy in the post-effects of a tough economic situation. It makes sense. As budgets tighten, CFOs and buying committees are beginning to have much more say on what deals happen.
Max Elster
•
May 23, 2024
May 23, 2024
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Will the Current Situation in Sales Be the New Normal?
Sales

Will the Current Situation in Sales Be the New Normal?

Economic challenges and increased financial scrutiny have shaped the sales landscape in the past three years.
Max Elster
•
May 14, 2024
May 15, 2024
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How Zeotap Used Minoa to Instill a Value-Selling Motion Across Their Sales Team
Customer stories

How Zeotap Used Minoa to Instill a Value-Selling Motion Across Their Sales Team

Zeotap faced challenges post-pandemic with larger buying committees and CFO scrutiny. Their sales process lacked consistency and efficient collaboration, resulting in disjointed business cases and lost revenue.
Max Elster
•
Apr 10, 2024
May 9, 2024
View all
Selling to CFOs: Everything You Need to Know in 2024
Sales

Selling to CFOs: Everything You Need to Know in 2024

With a potential global recession on the horizon, understanding the role of CFOs in the purchasing process has never been more crucial.
Max Elster
•
Nov 27, 2023
May 9, 2024
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Making the Most Out of Pre-Sales Engineers for Value-Selling Techniques
Sales

Making the Most Out of Pre-Sales Engineers for Value-Selling Techniques

For some, the personification of sales is a slick-talking, charismatic young man in a suit who can sell anyone a pen. However, as professionals know, the B2B enterprise sales landscape is more complicated.
Max Elster
•
May 7, 2024
May 8, 2024
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The Evolution of the SaaS Sales Maturity Curve: From Product-Centric to Value-Selling Methodology
Sales

The Evolution of the SaaS Sales Maturity Curve: From Product-Centric to Value-Selling Methodology

The SaaS industry is shifting from product-centric to value-selling techniques, enhancing customer experience and business outcomes.
Max Elster
•
May 2, 2024
May 7, 2024
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The Rise of Conversational Selling
Sales

The Rise of Conversational Selling

B2B sales have been dominated by static value propositions, which are characterised by pitch decks, call scripts, and one-way communication channels. However, change is happening, thanks largely to technology. More businesses now focus on a conversational approach.
Max Elster
•
Apr 30, 2024
Apr 30, 2024
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Buying Committees: The Shift from Individual to Collective Decision-Making
Sales

Buying Committees: The Shift from Individual to Collective Decision-Making

The B2B sales landscape has significantly transformed in recent years. The traditional approach of dealing with single decision-makers has gradually given way to the emergence of buying committees, a change that has serious implications for sales teams.
Max Elster
•
Apr 25, 2024
Apr 25, 2024
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Understanding Value-Selling Methodologies: Do Sales Teams Overlook Metrics?
Sales

Understanding Value-Selling Methodologies: Do Sales Teams Overlook Metrics?

If you’re familiar with sales frameworks, you’ll understand how many focus on “metrics”. In MEDDICC, it’s the first word in the acronym. In BANT, metrics help determine whether the prospect has the financial resources to purchase.
Max Elster
•
Apr 23, 2024
Apr 23, 2024
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A 2024 Guide to the Sense-Making Sales Framework
Sales

A 2024 Guide to the Sense-Making Sales Framework

Customers today have more information than ever before. It’s not just quantity, either. 89% of B2B customers surveyed say the information they were given during a sales process was high quality. But more isn’t always better.
Max Elster
•
Apr 18, 2024
Apr 23, 2024
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AI Budget for 2024? Here’s what to look out for in the world of Go-To-Market Sales
Sales

AI Budget for 2024? Here’s what to look out for in the world of Go-To-Market Sales

In 2024, as AI continues to reshape the landscape of Go-To-Market (GTM) sales, budgets are increasingly being redefined by this new technology.
Max Elster
•
Apr 16, 2024
Apr 16, 2024
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How Customer Collaboration Shakes Up B2B Sales
Sales

How Customer Collaboration Shakes Up B2B Sales

According to a recent survey by Harvard Business Review, 88% of executives believe that customer engagement can significantly impact their business’s bottom line. However, when collaboration in sales comes up, most people refer to in-house cooperation.
Max Elster
•
Apr 8, 2024
Apr 8, 2024
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Bridging Value Selling with Hybrid Go-to-Market Strategies in 2024
Sales

Bridging Value Selling with Hybrid Go-to-Market Strategies in 2024

Enterprise sales are transforming rapidly. In recent years, the traditional delineation between product-led growth (PLG) and sales-led growth (SLG) has blurred, giving rise to a “Hybrid” Go-to-Market (GTM) approach.
Max Elster
•
Apr 3, 2024
Apr 8, 2024
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Five Reasons Why Minoa Beats Your Spreadsheet Every Single Time
Sales

Five Reasons Why Minoa Beats Your Spreadsheet Every Single Time

At Minoa, we help sales teams realise the full value of their product by working collaboratively with customers. We often get asked: "Why can't I use my spreadsheet for that?"
Max Elster
•
Mar 26, 2024
Mar 26, 2024
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The New G2 Value Selling Tools Category Is Big News For Enterprise Sales: Why Does It Matter?
Vision

The New G2 Value Selling Tools Category Is Big News For Enterprise Sales: Why Does It Matter?

G2 has launched a new category for value-selling tools, recognizing their growing importance in B2B enterprise sales, where 87% of teams use such approaches.
Max Elster
•
Mar 18, 2024
Mar 18, 2024
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Minoa: A Manifesto
Vision

Minoa: A Manifesto

We are building a toolkit for pricing and packaging designed to help B2B SaaS companies optimize pricing and value selling.
Richard Einhorn
•
Apr 12, 2023
Mar 1, 2024
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Announcing our $2.7m Pre-Seed Round
Fundraising

Announcing our $2.7m Pre-Seed Round

Sales platform Minoa comes out of stealth with $2.7m in funding to build the toolbox for B2B SaaS pricing. Minoa helps enterprise sales teams quantify the value of their product for buyers and implement value-based pricing.
Max Elster
•
May 23, 2023
Mar 1, 2024
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