About Minoa

Building the AI value engineer for every deal

Gone are the days when value selling was reserved for strategic deals. Minoa is building the Value Intelligence layer for modern GTM teams — an AI-powered platform that helps sellers identify, track, and maximize impact delivered to customers across the entire lifecycle. We're scaling value selling so that every deal gets the support it deserves, helping teams increase win rates and ACVs while reducing discounting.

Challenges

Challenges in the modern B2B SaaS sales landscape

The B2B SaaS sales landscape is constantly changing: reports by industry giants like A16z and Forrester highlight a 60% surge in customer interactions during enterprise sales.

The challenge? Buyers are streamlining their tech stacks, cutting down on SaaS tools, and demanding clear proof of value and optimized pricing from vendors.

To secure these large enterprise deals and retain customers, sales teams must not only understand but also quantify the buyer's business outcomes and the direct ROI of new software investments.

60%

Surge in customer interactions

10+

Stakeholders per deal

87%

Teams using value selling

CFO

Increased involvement

Our Mission

Build an AI value engineer that supports every deal — giving every seller the tools to articulate value, justify pricing, and maximize customer impact.

Max Elster & Richard Einhorn

Co-founders

Our Journey

Crafting the Minoa difference

Co-founders Max Elster and Richard Einhorn saw firsthand how value selling was transformative for enterprise deals — but nearly impossible to scale. Minoa was born to change that, building an AI-powered platform that brings value engineering capabilities to every single deal.

At Minoa, we believe that the value-selling journey extends beyond deal closure. Our platform is designed to continuously track and maximize impact delivered to customers, helping teams identify value, defend pricing, and drive expansion.

We're building the Value Intelligence layer that modern GTM teams need — giving revenue leaders unprecedented visibility into how value flows from initial pitch through renewal.

Vision and Values

An AI value engineer for every deal

We're building a future where every seller has an AI value engineer by their side — scaling what was once reserved for strategic deals across the entire pipeline.