Spreadsheets as strategy
Value calculations live in Excel files named “final_v3_FINAL.xlsx.” Every rep builds their own math. Every manager inherits someone else's assumptions. Nobody knows which numbers to trust.
Value Intelligence Platform
The system of record for why customers buy.
Minoa turns scattered spreadsheets, tribal knowledge, and one-off business cases into a structured intelligence layer — so every team can quantify, communicate, and prove customer value at scale.
68%
Win rate when value engineering is attached vs. 24% baseline
Minutes
From first call to a credible, tailored business case
$100B
Customer value target — how Cognite measures success with Minoa
The world’s leading GTM teams sell outcomes with Minoa.
The problem
Your value knowledge is leaking out of every spreadsheet, deck, and rep that leaves.
Every organization accumulates what we call commercial debt — scattered value calculators, one-off business cases, inherited assumptions, and tribal knowledge no system has ever captured.
Value locked in specialists
Your best business case was built by one value engineer who left last quarter. Your most compelling ROI story is in a deck nobody can find. The institutional knowledge that closes deals never compounds — it evaporates.
No closed loop on value
The ROI you promised in pre-sales is never verified in post-sales. Renewals are defended on anecdote. Expansions are argued from gut. You cannot prove what you've delivered because you never structured the data to measure it.
“Software buyers are overwhelmed. They're not asking ‘does this work?’ — they're asking ‘what is the differentiated value compared to everything else on the table?’ And today, most companies can't answer that question in a consistent, credible way.”
How it works
One platform. The full lifecycle of customer value.
Minoa structures your value knowledge into a living intelligence layer — from initial hypothesis through realized outcomes.
01
Build your value framework
Codify how your product creates value — use cases, metrics, business outcomes, and the inputs that quantify them — into a structured, AI-enriched framework unique to your company. Not a static template. A living model that improves with every deal, every customer conversation, every data point you connect.
AI extracts and validates your value assumptions from call recordings, CRM data, and customer evidence. Your team reviews and refines. The framework gets sharper over time — and becomes the institutional knowledge that used to walk out the door when a VE left.
Use case libraryOutcome metricsBenchmark defaultsGuardrails
02
Generate business cases in minutes
Give any seller, value engineer, or account manager the power to build a credible, tailored business case without starting from scratch. Minoa reads your call transcripts, pulls relevant context, surfaces the right use cases, and assembles a business case anchored in your framework — not a hallucinated AI output.
Because everything is grounded in structured business logic, the numbers are defensible. Champions can co-author directly in the platform. Executives engage. Win rates move.
AI narrative generationScenario modelingSlide exportInteractive sharing
03
Track and prove value realized
The business case you built in pre-sales becomes the baseline for post-sales. Track actual outcomes against projected value. Give customer success the same structured model that closed the deal — so renewals are defended on data, not relationship, and expansions are justified before anyone has to ask.
When your CRO asks whether every opportunity has a business case, Minoa is the answer. When your customer asks what they've actually gotten, Minoa is the proof.
Realization trackingKPI monitoringCRM integrationRenewal readiness
Grounded in your data. Enriched by AI.
Minoa connects to the systems you already use — your CRM, your call recordings, your product usage data — and turns unstructured signals into structured value objects. Every connection makes your value framework smarter. The AI doesn't make up the logic; it reads and validates against business rules your team defines.
SalesforceGongSnowflakeProduct telemetryCall transcriptsMCP / custom sources
Built for every revenue team
Value intelligence doesn't belong to one team.
The organizations that win on value embed it everywhere — from the first marketing touchpoint to the two-year renewal. Minoa is the shared layer that makes that possible.
Scale your VE practice without scaling your headcount
Build the framework once, deploy it across every account. Minoa lets your VE team define the methodology that every seller can use — with guardrails that keep the numbers credible and the message on-brand.
↑ 3x win rate when value engineering is attached to a deal
Connect technical proof to business outcomes
SEs translate what the product does into what the customer gets. Minoa gives them a structured model to map capabilities to metrics — so every demo is anchored to a quantified business case, not just a feature list.
↑ Business cases attached to every technical evaluation
A business case in every deal, without a specialist for every rep
Most reps don't build business cases because it takes hours and requires VE support. Minoa gets them from a call transcript to a credible, tailored business case in minutes — without relying on a specialist every time.
↓ Business case creation time from hours to minutes
Turn renewal conversations from anxiety to evidence
The business case that closed the deal becomes the realization tracker post-sale. CS teams can show customers exactly what value has been delivered against what was promised — proactively, before the renewal conversation, not defensively during it.
↑ Renewals defended on data, not relationship
Ground every message in verified customer value
Use cases that win deals, benchmarks that resonate, ROI stories customers actually share — all of it lives in Minoa. Marketing teams can surface proof points by segment, industry, and outcome, and connect web calculators directly to the value framework that feeds sales.
↑ Marketing assets grounded in real deal-winning value data
Make value a measurable business metric
When every opportunity has a business case, and every post-sale account tracks realized outcomes, finance finally has a way to measure customer value generated — not just ARR. That's the metric that predicts retention, justifies pricing, and builds the case for investment.
↑ Customer value generated as a board-level metric
Customer proof
What value intelligence looks like in production.
Across industries, deal sizes, and team structures — these are the outcomes that value-led organizations are seeing.
80–90%
Win rates when executives engage with the business case
“It's part of our longer-term strategic planning for every account — incorporate value realized, future value, and business outcomes into every single pitch we do. It's being driven from our CEO down.”
$100B
Customer value target by 2035 — tracked in Minoa
“We don't say business cases inside Cognite. We say ‘is there a Minoa business case?’ If that's not a good indicator of how great our partnership is, I don't know what is.”
“Sounds too good to be true”
How an account manager reacted to seeing Minoa for the first time
“We need to shift from a reactive defensive mode into a proactive value leadership mode. We need to be able to speak from the same songbook, leveraging the same platform, leveraging the data and the insights in a true native AI platform.”
Where this is going
In a few years, you won't look at ARR anymore. You'll look at customer value generated.
ARR measures what customers pay. Customer value generated measures what they get. The companies that will lead the next decade are the ones building systems to track and prove that number — because it's the only metric their customers actually care about.
Minoa is the intelligence layer for that future. The system of record that turns value from a sales motion into an organizational capability — a compounding data asset that gets more defensible with every use case proven, every benchmark refined, every outcome tracked.
See what your value intelligence layer looks like.
Most teams are 30 days from having a working value framework, live business cases, and the data to prove what they deliver. Let's build yours.
Book a demo