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How Zeotap Used Minoa to Instill a Value-Selling Motion Across Their Sales Team
Customer stories
Max Elster
Max Elster
•
Apr 10, 2024
Apr 10, 2024

How Zeotap Used Minoa to Instill a Value-Selling Motion Across Their Sales Team

Zeotap faced challenges post-pandemic with larger buying committees and CFO scrutiny. Their sales process lacked consistency and efficient collaboration, resulting in disjointed business cases and lost revenue.
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The Evolution of the SaaS Sales Maturity Curve: From Product-Centric to Value-Selling Methodology
Sales

The Evolution of the SaaS Sales Maturity Curve: From Product-Centric to Value-Selling Methodology

The SaaS industry is shifting from product-centric to value-selling techniques, enhancing customer experience and business outcomes.
Max Elster
•
May 2, 2024
May 2, 2024
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The Rise of Conversational Selling
Sales

The Rise of Conversational Selling

B2B sales have been dominated by static value propositions, which are characterised by pitch decks, call scripts, and one-way communication channels. However, change is happening, thanks largely to technology. More businesses now focus on a conversational approach.
Max Elster
•
Apr 30, 2024
Apr 30, 2024
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Buying Committees: The Shift from Individual to Collective Decision-Making
Sales

Buying Committees: The Shift from Individual to Collective Decision-Making

The B2B sales landscape has significantly transformed in recent years. The traditional approach of dealing with single decision-makers has gradually given way to the emergence of buying committees, a change that has serious implications for sales teams.
Max Elster
•
Apr 25, 2024
Apr 25, 2024
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Understanding Value-Selling Methodologies: Do Sales Teams Overlook Metrics?
Sales

Understanding Value-Selling Methodologies: Do Sales Teams Overlook Metrics?

If you’re familiar with sales frameworks, you’ll understand how many focus on “metrics”. In MEDDICC, it’s the first word in the acronym. In BANT, metrics help determine whether the prospect has the financial resources to purchase.
Max Elster
•
Apr 23, 2024
Apr 23, 2024
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A 2024 Guide to the Sense-Making Sales Framework
Sales

A 2024 Guide to the Sense-Making Sales Framework

Customers today have more information than ever before. It’s not just quantity, either. 89% of B2B customers surveyed say the information they were given during a sales process was high quality. But more isn’t always better.
Max Elster
•
Apr 18, 2024
Apr 23, 2024
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AI Budget for 2024? Here’s what to look out for in the world of Go-To-Market Sales
Sales

AI Budget for 2024? Here’s what to look out for in the world of Go-To-Market Sales

In 2024, as AI continues to reshape the landscape of Go-To-Market (GTM) sales, budgets are increasingly being redefined by this new technology.
Max Elster
•
Apr 16, 2024
Apr 16, 2024
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How Zeotap Used Minoa to Instill a Value-Selling Motion Across Their Sales Team
Customer stories

How Zeotap Used Minoa to Instill a Value-Selling Motion Across Their Sales Team

Zeotap faced challenges post-pandemic with larger buying committees and CFO scrutiny. Their sales process lacked consistency and efficient collaboration, resulting in disjointed business cases and lost revenue.
Max Elster
•
Apr 10, 2024
Apr 10, 2024
View all
How Customer Collaboration Shakes Up B2B Sales
Sales

How Customer Collaboration Shakes Up B2B Sales

According to a recent survey by Harvard Business Review, 88% of executives believe that customer engagement can significantly impact their business’s bottom line. However, when collaboration in sales comes up, most people refer to in-house cooperation.
Max Elster
•
Apr 8, 2024
Apr 8, 2024
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Bridging Value Selling with Hybrid Go-to-Market Strategies in 2024
Sales

Bridging Value Selling with Hybrid Go-to-Market Strategies in 2024

Enterprise sales are transforming rapidly. In recent years, the traditional delineation between product-led growth (PLG) and sales-led growth (SLG) has blurred, giving rise to a “Hybrid” Go-to-Market (GTM) approach.
Max Elster
•
Apr 3, 2024
Apr 8, 2024
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Five Reasons Why Minoa Beats Your Spreadsheet Every Single Time
Sales

Five Reasons Why Minoa Beats Your Spreadsheet Every Single Time

At Minoa, we help sales teams realise the full value of their product by working collaboratively with customers. We often get asked: "Why can't I use my spreadsheet for that?"
Max Elster
•
Mar 26, 2024
Mar 26, 2024
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The New G2 Value Selling Tools Category Is Big News For Enterprise Sales: Why Does It Matter?
Vision

The New G2 Value Selling Tools Category Is Big News For Enterprise Sales: Why Does It Matter?

G2 has launched a new category for value-selling tools, recognizing their growing importance in B2B enterprise sales, where 87% of teams use such approaches.
Max Elster
•
Mar 18, 2024
Mar 18, 2024
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Minoa: A Manifesto
Vision

Minoa: A Manifesto

We are building a toolkit for pricing and packaging designed to help B2B SaaS companies optimize pricing and value selling.
Richard Einhorn
•
Apr 12, 2023
Mar 1, 2024
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Selling to CFOs: Everything You Need to Know in 2024
Sales

Selling to CFOs: Everything You Need to Know in 2024

With a potential global recession on the horizon, understanding the role of CFOs in the purchasing process has never been more crucial.
Max Elster
•
Nov 27, 2023
Mar 1, 2024
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Announcing our $2.7m Pre-Seed Round
Fundraising

Announcing our $2.7m Pre-Seed Round

Sales platform Minoa comes out of stealth with $2.7m in funding to build the toolbox for B2B SaaS pricing. Minoa helps enterprise sales teams quantify the value of their product for buyers and implement value-based pricing.
Max Elster
•
May 23, 2023
Mar 1, 2024
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